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Digital Media Buyer

Job Summary: The Aristotle Digital Media Buyer is responsible for the strategic planning, development, implementation and reporting of digital media buys as well as for implementing, tracking and reporting some website analytics.  A member of Aristotle’s Online Media and Marketing (OMM) Team, the DMB works under the supervision of the Director of Digital Media & SEO and reports to the CEO of Aristotle Interactive. The Digital Media Buyer may also respond to requests from other members of the Aristotle staff and/or clients and perform other duties as assigned. 

Job Duties and Responsibilities: 

Digital Media Buying
Develops and presents digital media buy plans and strategy documents, outlining key elements of proposed campaigns 
Sets up and launches new campaigns according to client-approved plan
Strategizes and optimizes campaigns for improved performance
Manages tracking setup and maintenance
Manages campaigns on an ongoing basis
Tracks and manages billing and expenditures
Acts as a client liaison and manages client relationships
Generates work orders for new projects and acquires client approval
Renews contracts with client and recommends additional media buys when appropriate. 
Consults with Aristotle’s New Client Development and Producer teams on Digital Media Buy opportunities for new and existing clients and the performance achieved. 
Manages 3rd-party partners
Conducts Aristotle staff training in Digital Media Buy skills and software usage 

Knowledge, Abilities and Skills
Understanding of SEO and media buying strategies
Excellent interpersonal, presentation and time management skills
Demonstrated experience creating and delivering client presentations relating to site performance and online marketing strategy
Proficient use of Microsoft Office Suite of programs including Word and PowerPoint.
General understanding of usability design and conversion optimization design
Performs assigned tasks and job functions in a professional, business-like manner.  
Works creatively both independently and within a project team.
Strong attention to detail 
Preferred Knowledge, Abilities and Skills
Experience implementing and supporting A/B and Multivariate testing on large consumer websites
Experience setting up and managing campaigns in additional networks such as Twitter, LinkedIn, and TripAdvisor
Expertise in gathering qualitative and quantitative data, developing reports, and creating client presentations that are insight-driven and tell a story
Strong analytical skills and business acumen are a must, along with the ability to be detail and deadline-oriented while managing multiple projects
Minimum Education and/or Experience
A Bachelor degree in a relevant field
Must have 2+ years of experience in the online marketing field
Experience setting up and managing campaigns in Google AdWords and Facebook.