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| Foursquare: Location-based Social Networking
As more smart phones become equipped with GPS, location based social networking has become all the rage. The newest versions of applications are based on the "check in" model. Foursquare is leading the field, although the number of competitors continues to grow. What sets Foursquare apart from the others? How are businesses using this option to create buzz? Aristotle social networking maven, Ramona Collins, discusses this new phenomenon.
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| Tourism Marketing Trends
Americans expect to travel more in 2010 than in 2009, but they want to be smart with their money, so they are doing their research (online) and finding the best deals (online) in order to get the most bang for their bucks. What can you expect from the 2010 American traveler and how can your business best meet their needs? Aristotle CEO, Marla Johnson Norris clues us in on the latest research.
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| Digital Brand Experience Marketing
Marketers have long understood the intrinsic value of experience marketing: enabling a consumer to interact with and actively engage a brand as opposed to just pushing a message in the consumer's general direction. Digital brand experience marketing has ratcheted the value of experience marketing up more than just a few notches. How is your brand engaging consumers online? Scott Crider, Aristotle Creative Director, talks about the digital brand experience and why it counts.
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| Online Banner Advertising An Old Dog / New Tricks
Banner advertising got a bad rap when it was deemed one of the "least trusted" forms of advertising in 2009. From Aristotle's perspective, this "old dog" of the Internet still has a lot to offer. New technologies for tracking results and the growing plethora of websites that provide access to targeted demographics are just two of the reasons why banner advertising is proving itself to be an effective money-making advertising tool. Aristotle's Online Advertising and Interactive Media Specialist, Morgan Robinson, gives us the run down.
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