Facebook Fans Become “People Who Like This”
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• Twitter Unveils Ad Platform: Promoted Tweets |
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Twitter Unveils Ad Platform: Promoted Tweets Last week, Twitter announced the introduction of its new ad platform. “Promoted Tweets.” This platform allows advertisers to select keywords under which they want th
 eir marketing message to appear, so that when users search Twitter for those particular terms, the specific tweet provided by the company will appear at the top of the page – similar to “Sponsored Links.” Twitter will clearly mark the tweets as being “promoted” and mark them with a different color background. Only one Promoted Tweet will appear in each Twitter search result listing. Companies are using Promoted Tweets to increase the conversation and engagement with their audience. Promoted Tweets are relevant and timely and will be effective when used to amplify what companies are already doing on Twitter. Twitter users can interact with promoted tweets as they would any other tweet – reply, re-Tweet and mark them as favorites.
Currently, promoted tweets are limited to marketers from select brands. Each will pay per-thousand-impressions. If promoted tweets are successful, expect that Twitter may begin auctioning keywords in a wider arena in the future.
How are you using your Twitter presence to engage your followers? Aristotle can help you leverage Twitter more effectively. Let us help you GET STARTED SEEING RESULTS TODAY!
Facebook Spreads its Reach on the Web Facebook hosted its annual meeting for developers last week in San Francisco, the F8 Conference. Known for launching new efforts during the event, major major
 changes have surfaced over the past few days. The biggest announcement centers around the “Like” button that is replacing the “Become a Fan” button on Facebook Pages. Businesses and brands no longer have fans; they are now labeled as “People who Like This.” Not only will the “Like” button be visible on Facebook Pages, visitors can also expect to see the button on websites across the Internet. As the button is added, people will be able to “like” anything, anywhere. With a click of the “Like” button, the item is posted to their Facebook news feeds.
Facebook also introduced a suite of tools that will make time spent on the Internet more sociable and personalized. Tools coming to a website near you include login options, sharing interests across the web, and the ability for people to see their Friends’ likes and recommendations. I was working and listening to Van Morrison on Pandora.com when Dina Pruitt's face popped up and I was told that she also liked this artist. It felt a little creepy! When I found out that Dina didn't particularly like Van Morrison, it was even creepier. Maybe there are some bugs to fix.
Facebook is moving beyond Facebook.com and expanding all over the web! Are you ready? Aristotle can help you navigate the quirky world of social media. Let us help you GET STARTED SEEING RESULTS TODAY!
 Marla Johnson Norris
Aristotle CEO
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