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The past few days have seen some exciting updates to Facebook's Business Pages. With these updates, managing your Page will be so much easier, and you’ll be more efficient at getting your social media tasks accomplished. We’ve summed up the changes and provided you with some key takeaways.
Admin Roles
If you work in a company that has a large social media team, you probably have a number of admins on your Facebook Page. Before now, all the admins were treated equally in the eyes of Facebook. You could each post stories, comment, upload photos, check analytics and create ads.
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Now, Facebook has introduced Admin Roles, so that people in your business can be assigned roles that can limit their responsibility to maintain the Page. There are five Admin Roles to choose from: Manager, Content Creator, Moderator, Advertiser, and Insights Analyst.
Takeaway: Setting up Admin Roles will give you more control of the content shared on your Page and hold your admins more accountable.
Schedule Posts
This update was met with a collective "Finally!" from worldwide social media marketers. After years of working with 3rd-party services such as Hootsuite, we can all celebrate the long-awaited Facebook scheduled posts.
You may wonder what the advantage of scheduling your posts through Facebook over 3rd-party resources is. While Hootsuite and Tweetdeck certainly have their own advantages, Aristotle recommends using Facebook’s scheduler for two reasons:
- Posting pictures, links and videos have always been problematic on 3rd-party software because you’re never sure how the post will appear until it does. With Facebook’s scheduler, you'll know exactly how the post will appear.
- Facebook consolidates posts on the News Feed if it sees a number of posts being delivered by the same 3rd-party software. This means that your post may be hidden and never seen if multiple Pages use Hootsuite to post at or around the same time as you do. By using Facebook, your posts will not be consolidated like this.
Takeaway: Scheduling your posts directly on Facebook ensures your posts will appear the way you intend.
In March of this year, Aristotle published a white paper and held a Webinar covering Facebook's "Premier Ad" announcement, a new way to display ads on the social network. While giant corporations with massive advertising budgets have been privy to these updates for a while, Facebook finally rolled out the "Promote" button to all Pages. Now all businesses, big or small, have the ability to pay a small fee to promote individual posts in order to increase that post’s visibility.
The "Promote" button is brilliant in its simplicity, but it takes a marketer’s eye to make it successful. You see, the average post from your Facebook Page is seen by around 15% of your total Fans. If you have a big announcement, a promotional event or important news to share, you don’t want your story to go missed by the other 85% of your fans.
By using the "Promote" button, you can pay in $5 increments to expand that reach. (Reach = the amount of people who see your post.
Depending on how many fans you want to reach, the amount you spend could add up. Be sure you're creating posts that are relevant to your fans and that will engage them in a meaningful way. You could easily waste valuable marketing dollars if you're not strategically pairing them with posts that connect with your audience.
Takeaway: Use the "Promote" button to pay in order to make your most engaging posts seen by more of your fans.
Visit Facebook’s Help Center to learn more:
If you have any
questions about marketing on Facebook or online marketing in general, please
don't hesitate to email us at digitips@aristotle.com or call your Aristotle
contact at 501-374-4638 / toll free at 1-800-995-2747. Visit us online at AristotleInteractive.com.
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