Don't miss this early morning, thought-provoking marketing session featuring Aristotle CEO Marla Johnson Norris.
Why and How to Build a New Breed of Consumer-Oriented DMOs
Tuesday, July 17, 2012
8:00 a.m.
Marla joins Prism Partnership consultant Elaine Hendricks and destination marketing pro Doug Traub in this interactive session that will help you evaluate your marketing efforts and measure them against the Gold Standard in DMO Marketing.
During this power-packed session, you will learn how to rate your DMO on the 10 most important steps you need to take to be a well-oiled marketing machine.
At the end of the session, you'll walk away with new ideas for upgrading your leisure travel programs and for making your DMO the ultimate, indisputable authority on tourism-related information for your destination.
It's the Ultimate Guide to DMO Marketing - a DMAI 2012 Must See!