Put a Bow on Your Website
for the Holidays in Five Easy Steps
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With the holiday season gearing up, it’s the perfect time to capture the attention of lookers, buyers and bookers. Make your Web presence glitter like gold this season with these five easy steps.
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Create holiday-themed graphics and pages to promote your deals or packages.
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| Give your website some holiday cheer! Reskin your site with a wintry theme that puts visitors in a cheery mood. You can even create custom landing pages that aggregate your holiday deals and promotions, making it easy for your customers to find the products and information they want. |
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Optimize your holiday pages with strong, competitive keywords.
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| Search is still the number one way people find businesses online. If you decide to create custom landing pages for the holidays, don’t forget to optimize those pages with strong and competitive keywords. Your customers are looking for you and what you have to offer. Help make it easy! |
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Develop a social strategy to increase engagement and drive conversions during the holidays.
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| A strong social strategy is key for the holiday sales season. Now is the perfect time to begin a social media campaign that promotes your business and products. Start a holiday contest, decorate your social pages with themed graphics, and run special social ads to drive traffic to your business. Don’t forget to schedule any tweets or status updates in advance so you don’t get too overwhelmed this holiday season. |
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Develop a photo and video gallery specific to the holidays.
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| Give your online visitors a reason to stay on your website for longer lengths of time by creating image galleries or video channels that feature holiday content. YouTube videos are easy to embed and are perfect for search engine optimization. Instagram galleries on your site are fun to view and tools like Aristotle’s own Aristogram make it simple for you to create, update and manage galleries on your site. |
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Update your holiday hours across all your platforms.
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| With profiles on Google, Yelp, Foursquare, Facebook and others, you’ll need to make sure your special holiday hours are consistent and accurate. Take some time and audit your online listings. This is a great opportunity to make sure your phone numbers, URLs, business address and other contact information is still up-to-date. |
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If you need any help preparing for the approaching season, don’t hesitate to turn to your friends at Aristotle. We can help optimize your website for Google, create fun social media campaigns and design beautiful holiday elements and landing pages to help get new fans, customers and sales for you.
Call us today at 501-374-4638 or toll free 800-995-2747. Visit us online at Aristotle.net. |
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