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The Importance of Online Video
Data released by comScore, an Internet traffic measurement company, indicates that a record 14.3 billion online videos were viewed in December 2008, and a whopping 78% of the total U.S. Internet audience is accessing and watching online videos. These numbers cannot be ignored. Video is exploding on the marketplace and a video strategy is an integral part of any marketing plan.
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The astounding growth of the Internet has slashed the effectiveness of formerly dependable marketing channels. At the same time, the Internet has also enabled highly-targeted, cost-effective and remarkably accountable forms of marketing that simply didn't exist before. Any company that wants to attract and retain customers now needs to be mapping out and implementing an effective Internet marketing strategy. |
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Jon Leland |
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TIPS FOR PROMOTING NON-PROFITS
 Online fundraising should be considered an essential component to any non-profit's Internet presence. By using the online medium, you are reaching out to new audiences and constituencies, introducing them to your campaigns, and asking them for support.
Marla gives some helpful hints on how to effectively integrate online fundraising into your organizations strategic plan and your overall fundraising message.
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