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Big Ideas for Small DMOs Download the Interview with Marla Johnson Norris and Bill Baker

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In Big Ideas for Small DMOs, Aristotle‚Äôs CEO Marla Johnson Norris and the President of Total Destination Marketing Bill Baker discuss specific destination marketing strategies and steps any destination marketer or  DMO can utilize to stay competitive, including

  • How to work with long-term influencers, such as city councils and government employees
  • How to nurture and foster strong industry partnerships
  • How to use online tools to maximize ROI

Gain insights into the minds of two expert destination marketers who travel the country advocating on behalf of the small DMO.