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Aristotle launches Travel South Flavours Integrated Campaign for Travel South USA
Sep. 12, 2007
Aristotle created a fully integrated online/offline campaign for Travel South USA
that leverages the growing trend toward culinary tourism. Member states of the association wanted to focus bringing Canadian tourists to the South.
The campaign’s integrated components include a beautiful newspaper insert, banner ads, a radio program, a Micro-Site
, a promotional video
, trip planning tools
, search engine marketing, online marketing and a monthly email campaign
. All promotions drive traffic to the site where each member state is represented with food and attractions content.
Aristotle provided a dedicated URL for the campaign, TravelSouthFlavours.com
, and the newspaper insert, banners ads, radio spots, video and radio program all reference and/or link to this site.
Once visitors arrive at the site, they are greeted with an eye-catching, interactive, animated map
that gives them a fun overview of the culinary experiences, festivals and myriad attractions
the South has to offer. The site also allows them to register for a vacation
, signup for a newsletter
, play an online game
, plan a trip
, view vacation packages
and explore the top attractions
from each of the Travel South member states.