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Arkansas.com Website Launches with New Design, Interactive Features Jul. 01, 2007

Arkansas.com, the nation’s second most visited state tourism website, launched its newly redesigned site Tuesday, June 26. The new site, designed by Aristotle, Inc., features interactive and content-rich material and an easy-to-use layout and interface to help make it one of the most visited state websites in the United States.
“Arkansas.com has traditionally performed very well in comparison to other state tourism sites," Aristotle CEO Marla Johnson Norris said. “With new interactive features and easy access navigation, we expect both the amount of traffic to the site and the number of travel conversions to increase."
The ultimate goal of the new redesign is to convince potential travelers to book travel plans to Arkansas. The site’s entertaining and multimedia features hope to invoke interest and persuade site visitors to stay on the site longer and eventually use the online booking tools to schedule a vacation. An easy navigational layout promotes an unobstructed path to all of the site’s resources and information.
Interactive and Innovative Features
Arkansas.com, along with Aristotle’s expertise in creative web design, has led the way in website technology and innovation for years. The new Arkansas.com is even more impressive. The site features region-by-region online virtual tours complete with online video, 360 degree panoramic views of established attractions and even personal photo scrapbooks. With the “My Scrapbook” option, users can post personal photos, along with captions and titles, from their adventures around the state for everyone visiting Arkansas.com to view. The exciting new feature encourages visitors to interact with the site often, and it’s an idea other state travel sites simply don’t offer.
Podcasts of specific Arkansas regions are also featured on the new site. Play the videos directly on the page or download them to your computer or into iTunes for easy access viewing later. RSS Feeds present updated events and media releases through RSS subscriptions that can appear on users’ websites or customized homepages, such as Google or Yahoo. RSS makes it possible for people to keep up with Arkansas.com in an automated manner that's easier than checking the site manually.
Each page of the new site also allows visitors to view interactive regional land and waterway maps and search a calendar of events for Arkansas fairs or festivals. Visitors have “Email to a Friend” and “Print this Page” options for easy opportunities to spread the word about The Natural State.
Easy Site Navigation
The main page utilizes beautiful flash photography and a simple layout with many headers and sub-headers so visitors can quickly and easily find their area of interest. Users can even adjust the size of the page text to aid in viewing information. The content focuses on the many attractions and events found in Arkansas including a “Things to Do” section highlighting over 20 categories of fun-filled recreational activities. Accommodations are also specifically emphasized throughout the site with a main page “Places to Stay” link, which offers multiple state lodging options. City Listings, as well as the popular Lakes and Rivers page are also accentuated to quickly direct users to some of the state’s most attractive traveling options.

A Site Search bar and site map make it easy for visitors to find specific information throughout Arkansas, even if they are unsure the name of the city or attraction. Simply typing in keywords such as fishing on the white river or bird watching brings users to a plethora of results from multiple sources around the state.

The main page also hosts the “Hot Deals and Packages” section of the site which allows visitors to search vacation packages by area of interest or date and offers Arkansas travel coupons and deal alerts via email.

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