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Greenville CVB Site Offers Visitors Interactive Gateway to Blue Ridge Area
Oct. 11, 2007
South Carolina has a new venue for displaying the beauty and opportunities which abound in the Blue Ridge Mountain area of the state. Aristotle recently launched a completely redesigned site for the Greenville Convention and Visitors Bureau
which features information on sports and recreation
, shopping, arts and entertainment.
In conjunction with the launch of the website, Aristotle implemented a Pay-Per-Click campaign
to promote the new web site and drive more traffic to not only the CVB site but vendor sites as well. Aristotle’s Integrated Marketing and Media Divisions developed videos
that were used on the site, as well as an interactive CD
targeting meeting and convention sales decision-makers. The Aristotle team also made a customizable version of the CD so that the Greenville CVB can add a unique welcome page and PDF for each group to whom they present.