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Microsite for Elvis Week Highlights Largest Elvis Celebration in History
Jun. 30, 2007
In its continuing partnership with Elvis Presley Enterprises, Aristotle created ElvisWeek.com
—a microsite designed to specifically focus on Elvis Week 2007. This year marks the 30th anniversary of Elvis’ death, and this summer’s Elvis Week will be bigger than ever.
Elvis fans from all over the world will celebrate The King from the Graceland Mansion, and online, during the nine-day celebration. Celebrity events, special ‘Music and Movies’ nights on Graceland’s front lawn, fan events, charity fundraisers and the first ever “Ultimate Elvis Tribute Artist” contest highlight the week’s activities.
“Elvis Week 2007 will be the largest Elvis gathering in history,” Aristotle CEO Marla Johnson Norris said. “EPE needed a microsite, in association with Elvis.com
, to promote the event full-scale. The site really acts as a central portal for everything Elvis, with a concentration on Elvis Week news updates and events.”
Some of the most exciting features of the site include a live Graceland webcam, links to Elvis games
of past Elvis shows, conventions and events, as well as blogs, podcasts
and streaming video
. For fans, the countdown to Elvis Week has begun—literally. ElvisWeek.com features a running clock to the kickoff of the festivities, as well as online hotel booking, a complete calendar of events and the opportunity to purchase tickets online