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Fresh New Look for AR Farm Bureau Site Apr. 19, 2012

For immediate release
Fresh New Look for AR Farm Bureau Site
Aristotle Launches Redesigned Website for the ARFB
LITTLE ROCK, AR – April 19, 2012 — The “Voice of Agriculture” for Arkansas is singing a new tune after Aristotle Interactive launched the fully redesigned website for the Arkansas Farm Bureau. Five years since its last redesign, the ARFB sought a modern and sophisticated design that showcases the wealth of information the bureau aims to provide on the state of Arkansas agriculture.
The new website design offers visitors a fresh and authentic look, improved and clear navigation and a concerted focus on resources for agriculture education. For example, visitors will quickly see common agriculture myths busted in an image rotator on the main page. The site also incorporates the many social networks to which ARFB is connected, including Facebook, Twitter, YouTube and more.
Since 2000, Aristotle has worked with the Arkansas Farm Bureau to expand their mission and engage members across the state. In the fall of 2011, Aristotle launched TasteArkansas.com, the ARFB blog that provides delicious and healthy recipes that incorporate crops and livestock grown and bred in Arkansas.
“Arkansas Farm Bureau again employed our long time design vendor Aristotle to produce what we feel is our best site ever,” extoled Steve Eddington, Director of Public Relations for ARFB. “We believe [the new site] will lead to increased traffic…which is already the busiest communication vehicle we employ.”

2007 Design
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About Aristotle
Aristotle Interactive is an award-winning integrated marketing agency located in Little Rock, Arkansas. For the past 16 years, Aristotle has led the field in creating innovative and cutting-edge marketing strategies and campaigns including mobile and online application development, social media consultation and marketing, website design and optimization, and more. Visit AristotleInteractive.com for more information or follow Aristotle on FacebookTwitter and Google+.
Contact:
Rhen Wilson Corporate Communications Aristotle Interactive rhenwilson [@] aristotle.net 1-800-814-2747 / 501.374.4638 401 W. Capitol Ste 700 Little Rock, AR 72201
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