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KY Launches Adventure Giveaway
Feb. 20, 2013
Kentucky Tourism Launches Giveaway and Game for Adventurers
There is an adventurer in all of us, and the Kentucky Department of Travel brings the climbing shoes and rappelling rope to help us discover it. Today, the Kentucky Department launches the “Find Your Own Kentucky Adventure Giveaway” campaign. Fans of the unbridled state can enter to win a trip for up to four and get a taste of the beautiful scenic views and adrenaline rushes that can be discovered around every mountain curve and river bend.
Kentucky is a place that rewards an adventurous spirit, and the department wants the "Find Your Own Kentucky Adventure Giveaway" campaign to reach adventure travelers online in several ways. With Aristotle’s help, Kentucky will increase their Facebook Page likes, grow their informative and fun e-newsletter subscriptions and encourage more traffic to their website, KentuckyTourism.com.
To accomplish these goals, Aristotle worked with the department to launch a campaign that will inspire adventure seekers and families looking for a change of pace to plan their trips to Kentucky. Adventurers can enter the “Find Your Own Kentucky Adventure Giveaway” through custom forms on the KentuckyTourism.com landing page, on Kentucky’s Mobile Site landing page, or on Kentucky’s Official Facebook App. Entrants will be eligible to nab a prize package that includes $1,000 in lodging and travel expenses, a horseback riding package in Lexington, a fast-paced zipline outing in Campton and more adventures in canoeing, rock climbing and sightseeing. Along with the giveaway, Aristotle developed an interactive game aimed to engage and inspire vacation planners.
KENTUCKY ADVENTURE GAME
To earn extra entries into the giveaway, contestants can play the "Kentucky Adventure Hidden Object Game." Using a beautiful photograph that captures the spirit of an active family exploring a Kentucky cave, we hid more than a dozen adventure items, such as a mountain bike, hiking boot, raft paddle and ATV. To earn the extra entry, entrants must collect each hidden object in the photo. Upon winning the game, social media entrants can share their success with their friends on Facebook, Twitter, Google+ and Pinterest.
KENTUCKY MARKETING OUTREACH
As the Kentucky Department of Travel’s online marketing agency, Aristotle sets up online media ads, pens social media posts to grow engagement and creates online promotional materials to help spread the word about the campaign.
Aristotle will also drive traffic to Kentucky’s website, mobile site and Facebook app through strategic and targeted pay-per-click search ads, display banner ads and Facebook Sponsored Stories.
Social Media Campaign Management
Our social media marketing team will assist Kentucky throughout the campaign in creating social buzz by writing and posting on Facebook and Twitter. Delivering highly engaging and relevant posts will spark conversations that lead to a mass-sharing of the contest by Kentucky’s social media fans with their friends.
Promotional Materials and Images
Aristotle’s award-winning artist created several art pieces to be used through all of Kentucky’s online assets, including
- Website Main Page Icon
- Website Interior Page Icon
- Facebook Cover Art
- Facebook App Art
- Facebook Post Art
- Pinterest Promo Art
- Custom Twitter Background
- E-blast to Kentucky’s Mailing List
- Display Banners for Online Advertising
Digital Communications Director
rhenwilson [@] aristotle.net
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201