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MDTA Pinterest Promo
Aug. 30, 2013
Win Your Next Adventure with VisitTheDelta.com’s Pinterest Sweepstakes
August 30, 2013 - LITTLE ROCK, AR - Today the Mississippi Delta Tourism Association (MDTA) wants to Pinspire you to explore the historic and enchanting world of the Delta with the Pin the Delta Sweepstakes, a Pinterest-inspired contest.
Fans of the Delta can enter to win an incredible three-night adventure for four to Yazoo County, Vicksburg and Greenville. The prize package includes three-night vacation for four with complimentary dinners, gift baskets, guided tours and tickets to a music festival.
Adding a Pinterest Punch
To drive more traffic to VisitTheDelta.com and increase fan engagement with the Mississippi Delta Tourism Association, Aristotle developed a Pinterest-inspired scavenger hunt. For sweepstakes entrants looking to increase their chances of winning the prize package, we disguised five extra-entry buttons to look exactly like Pinterest’s iconic "Pin It" buttons. The five buttons have been scattered across VisitTheDelta.com. To earn their extra entries, players will hunt through the website, looking for the disguised buttons.
The promotion goes above and beyond the standard enter-to-win sweepstakes, and old and new fans of the Delta are in for a fun treat. Utilizing the social network Pinterest, VisitTheDetla.com’s content, images and videos will be shared by all those searching for the disguised "Pin It" buttons. In a day where content marketing is vital to every business’s success, incorporating social networks like Pinterest gives MDTA a competitive edge.
The Pin the Delta Sweepstakes is a wonderful campaign to promote the Delta region. After all, the Delta itself is the perfect place to explore hidden gems and make new adventures with friends.
Digital Communications Director
rhenwilson [@] aristotle.net
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201