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Aristotle Client Raises Over $46K During Arkansas Gives
Apr. 08, 2016
Aristotle’s client Arkansas Single Parent Scholarship Fund (ASPSF) generated huge success during Arkansas Gives 2016. The annual 12-hour contribution event organizes donations for Arkansas nonprofits and also offers matching bonus donations for successful fundraising organizations. Thanks to an aggressive online marketing strategy, ASPSF more than doubled their contributions from last year, increased their number of individuals contributing, and qualified for prize donations in two different categories.
Aristotle launched the newly redesigned ASPSF.org in February 2016. After the successful launch of the site, Aristotle developed a strategic Facebook campaign and created a video and a landing page to spread the word about Arkansas Gives and to encourage donations to ASPSF.
“In addition to the dollars generated for our work, this campaign brought a level of attention, of social engagement, that is unprecedented for this agency,” said Ruthanne Hill, Executive Director of ASPSF. “This campaign brought us hundreds of new likes, more positive comments, more engagement of every kind than we could have imagined.”
ASPSF received the second highest number of individual donations in the “Large Nonprofits” category and was in the top 15 most-contributed nonprofits statewide in that category. Between direct donations, bonus, prize money, and matching donations, ASPSF raised over $46,000 on April 7.
“In my eyes, we surpassed everything we hoped to get from this campaign,” said Hill. “Now we just need to keep the momentum going.”
Arkansas Gives has concluded for this year, but you can still donate to ASPSF. Visit their website and help continue their mission of supporting single parents and their children in Arkansas through education, employment, and empowerment.