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Aristotle Inc. and Utah Win 2017 US Search Award
Nov. 08, 2017
The winners of the 2017 US Search Awards have been announced: Aristotle Inc. and the Utah Office of Tourism have won “Best Use of Search for Travel/Leisure.” Utah’s Road to Mighty® campaign produced 55% increase in organic traffic growth by focusing on user experience and the creation of engaging user content.
The campaign focused on helping people find the state’s most-visited destinations as well as other less-traveled roads to adventure. Campaign strategies included launching “Inspiration”, a blog platform at visitutah.com with a new data structure for enhanced user experience, user path, cross-linking and content clustering.
About the US Search Awards
The US Search Awards is an annual marketing industry awards event that celebrates the very best in SEO, PPC and Digital Marketing from across North America.