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Aristotle Marketing Director Presents at the 2017 Utah Tourism Conference
Sep. 12, 2017
Sarah Stashuk ,
Aristotle Interactive’s Director of Digital Media & SEO, will be presenting at the 2017 Utah Tourism Conference this Thursday. The annual gathering of Utah’s tourism industry this week features multiple sessions focusing on the latest tourism issues, technology and training for destination and hospitality industries in marketing and measuring success metrics.
In Sarah’s session, Getting Started with Google AdWords & Pay-Per-Click Marketing
, Sarah will cover step-by-step how to set up a successful Google Search campaign, optimize it and evaluate the results. She will also demonstrate how to set up basic retargeting to reach visitors who have shown previous interest. This unique training session was developed exclusively for the Utah Tourism Conference at the request of the Utah Office of Tourism. We’re grateful for the opportunity to present this breakout session for the benefit of Utah’s tourism industry.
About Sarah Stashuk - Director of Digital Media & SEO at Aristotle Interactive
leads a team of experts who are knowledgeable in all aspects of organic and paid search marketing. With more than 17 years of experience, Sarah has built a wealth of knowledge regarding online marketing and the ever-changing rules of search engine optimization and online media buying. Her work with Albuquerque CVB, Arkansas Department of Parks and Tourism, Huntington Beach, Kentucky Tourism, Elvis Presley Enterprises, Silver Dollar City and South Carolina Department of Parks, Recreation and Tourism is award-winning and has generated significant ROI for our tourism partners. Most recently, Sarah’s work for the state of Utah won a place on the US Search Awards 2016 Shortlist for “Best Use of Search – Travel/Leisure.”