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Google is Coming to Arkansas
Oct. 12, 2017
Google is Coming to Arkansas, and You’re Invited!
Join us Wednesday, November 1st at the Little Rock Regional Chamber for live presentations from Google Agency Development Manager and Brand Performance Strategist Eduardo Vieira.
Get industry insights directly from Google to find out how to grow your business and get a competitive edge!
Aristotle Interactive’s Google rep will be in Little Rock to present insights from Google about online searches and paid digital promotion for specific industries in Arkansas. Learn what customers are looking for, when and how. Find out about the level of competition and how to succeed in your online promotion. Marla Johnson, CEO at Aristotle Inc., will then present information from organic search and content marketing in these fields. Find out what content is attracting the most searches, who those winners are in Arkansas, and how YOU can be that winner.
Open to the Public. Sign Up Today!
Click on an Industry Seminar link below to reserve your spot.
11/1/2017, 8:30 am: Financial Services and InsuranceGet Tickets
11/1/2017, 10:30 am: Real Estate and ApartmentsGet Tickets
11/1/2017, 1:30 pm: Lodging, Attractions and EntertainmentGet Tickets
Google - Agency Development Manager
Eduardo has been in the advertising Industry for 13 years. Coming from agencies like Isobar and Ogilvy, he joined Google 5 years ago as a Performance Specialist, supporting the Retail division's biggest accounts growth. He later became a Data Insights specialist for YouTube helping advertisers navigate the biggest content opportunities on the platform and,most recently, started working with agencies as an enabler of their performance and brand strategies.
Session Title: Marketing Beyond the Average to Drive Growth
Session Overview: Consumers are more engaged in digital than ever before, and in digital, the appeal of optimizing to the average is pervasive. But not all customers are alike—some are more valuable than others. Leading marketers understand there is no average customer; they think beyond demographics, and they prioritize lifetime value (LTV) to drive growth. Leading marketers use LTV to understand the future value of customers to their business; they act on this understanding to market to these audiences differently, and they invest in experimentation to move faster in bringing this to life. Eduardo will help you understand the lifetime value of your customer and how you can maximize this in your specific industry of Arkansas.
Aristotle Co-founder, CEO and Chief Strategist
Expertise: Internet and integrated marketing, strategy research, design and tracking methodologies in a variety of industries including travel/tourism, destination marketing, healthcare, retail and B2B.
Co-founder of Aristotle, Marla is one of the driving forces behind Aristotle’s success. Actively involved in research, marketing andtracking methodologies since 1995, Marla designed and conducted one of the first website focus groups and was instrumental in the development of the first online conversion study.
While working with digital artists and programmers to complete a video game for Electronic Arts in 1994, a friend and future co-workersaid, “You all should start an Internet company.” This began Marla’s whirlwind study of Internet technology and led to the formation of Aristotle.
Under Marla’s leadership, Aristotle has grown into a nationally recognized Internet and interactive agency garnering international recognition for innovation and excellence, winning national “best of industry”awards for many of its clients. Today Marla works tirelessly to keep abreast of the latest trends for Aristotle clients. She also develops strategic marketing plans and conducts research on behalf of many of them.
A nationally recognized expert and speaker on Internet and integrated marketing, Marla has been a frequent keynote speaker on marketing trends and seminar leader for hands-on marketing tips and tricks. Marla speaks to industry groups nationwide covering several areas of her expertise including successful and accountable online marketing, strategic branding and design,research methodology and reporting, tracking and metrics, email marketing, destination marketing, social networking trends, and integrated PR and advertising.