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Join Our Technology Cafe on February 4 Jan. 23, 2017

Evolution of Mobile Engagement
Central Arkansas businesses discuss the evolution of mobile marketing.

On February 4, 2017 from, 6:30 to 7:30 PM, the Arkansas Repertory Theatre will host a free panel discussion on emerging mobile technologies that Arkansas organizations are using to connect in new ways with their visitors and their communities. Moderated by Marla Johnson, CEO of Aristotle, the panel will demonstrate how customer-focused organizations are using Bluetooth, geofencing, and beacons to reach and engage with their audiences. The panel will feature Lamor Williams of the Little Rock Zoo, David Strickland of the Encyclopedia of Arkansas, and fine artist Ken Hubbell.


“From beacons to geofencing, mobile is changing the way organizations interact with their visitors and customers,” said Marla Johnson. “Before now, organizations had to rely on detailed signage or fliers to communicate with people on location. It’s now easier than ever to engage with people directly on their smartphones, and forward-thinking organizations are taking advantage of this opportunity.”

Arkansas Mobile Technology Adopters

"Interactive mobile technologies are being used successfully by businesses, nonprofits, attractions, and museums across the world," said Matt Shull, Director of Aristotle Labs. "The Arkansas organizations attending the seminar represent the first major adopters in the Central Arkansas area."

At the Little Rock Zoo, visitors have already used their mobile phones at Zoo celebrations to control light shows on trees, and the Zoo is now in the process of launching beacons by exhibits to allow visitors to get more information on the animals and the Zoo’s conservation mission. Turpentine Creek Wildlife Refuge uses the technology to provide more information about its animals and how to support them right at the visitor’s fingertips. The Encyclopedia of Arkansas is in the process of developing a similar educational experience statewide with a geofenced tour of Arkansas history.

For Artist Ken Hubbell, the technology is changing the way people view his art. “My art has become interactive,” said Hubbell, a fine artist who creates paintings and pottery representing the natural elements. “People can change the lighting on my pottery through their phones and thereby enrich and personalize the artistic experience.” The beacon technology uses Bluetooth to send information to viewers’ phones, allowing them to easily interact with artistic content. Hubbell will demo the use at the event.

Everyone is welcome to attend the free panel discussion, which will take place on February 4, 2017, from 6:30 to 7:30 PM at Foster’s Bar in The Rep before the show that night. Please RSVP to CHennelly@aristotle.net. The Rep’s Sister Act begins at 8:00 PM immediately following the discussion. Tickets for the play can be purchased at www.TheRep.org.

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