Internet Marketing Expert & Keynote Speaker Marla Johnson Norris

A  renowned Internet marketing expert, Aristotle co-founder and CEO, Marla Johnson Norris delivers captivating and constructive keynotes, half-day sessions and full-day sessions to companies, industries and associations across the nation.

A nationally-recognized Internet and integrated marketing speaker, Marla presents to industry groups nationwide covering several areas of her expertise including:

  • Successful and accountable online marketing
  • Strategic branding and design
  • Research methodology and reporting
  • Tracking and metrics, email marketing
  • Destination marketing
  • Social networking trends
  • Integrated PR and advertising

Speaking & Consulting

Marla’s engagements as an online advertising, social media and SEO speaker have guided tourism and marketing professionals through online trends in tourism and interactive marketing. Past keynote speaking engagements include the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) and the National Tourism Association.

Marla has been invited to speak at numerous Governor's Conferences including New Mexico, North Carolina, West Virginia, South Carolina and Missouri to name a few. She also spoke at America Outdoors for four years and just returned from the Destination Marketing Association International Annual Meeting in Seattle, where she spoke on the changing landscape of online tourism marketing for DMOs.

In addition to her sessions as an Internet marketing speaker, Marla consults with resorts, attractions, destinations, cities, states and regional tourism organizations to create sustainable strategies that turn online analytics into go-to-marketing tactics that get results.

If you need a talented and engaging online marketing and SEO speaker, contact Marla or attend one of her upcoming conferences.

What They're SayingTestimonials

Check out Marla's presentations onlineView the Slideshows!


  • "You really had the audience’s attention the entire time. I know they are really getting a lot out of a presentation when I look around and everyone is taking notes."
    Jeanie Reed, Executive Director, Sales & Marketing Company International (SMEI)
  • "You are a better closer than Kyra Sedgwick! That was a tremendous session you did for us, and we greatly appreciate all the work and effort you invested in it. I hope you enjoyed your distillery visit as much as we enjoyed your session….  Again, you hit a home run. I hope you enjoy as much as we do your achievements of making us look good!"
    Hank Phillips, Deputy Commissioner, Kentucky Department of Travel & Tourism
  • "Marla's presentation on how mobile technology is affecting the marketing and communications industry was exactly what our group needed. She used current data on today's trends to provide meaningful ways to incorporate new technology into our marketing plans and reach people where they are. Marla engaged the entire audience, and her presentation was both informative and entertaining."
    Harper Grubbs, IABC/Arkansas

Marla'sRECENT TOPICS

  • "Before You Buy that Corvette, Deal with the DMO Midlife Crisis" — Western Association of CVBs
  • "The 12 Most Important Things You Need to Know Right Now about Online Tourism Marketing" — Kentucky Tourism Industry Annual Conference
  • "Why and How to Build a New Breed of Consumer-oriented DMOs" — Destination Marketing Association International Annual Convention
  • "What will the Tourism-promotion Website of the Future Look Like?" — eTourism Summit
  • "Marketing is in Your Hands: How Social Media, Mobile Technology, and Geo-location Services can Build Your Audience" — Small Market Meetings Conference
  • "How Search, Social and Mobile Communications can Increase Meeting Sales and Leisure Visits" — Arkansas Association of Convention and Visitors Bureaus
  • "Apps, Tablets, Email: The Future of Your Mobile Relationships" — International Association of Business Communicators
  • "New Channels, New Challenges: Planning for Mobile Technology and the Next Generation in Social Media" — American Advertising Federation

What's Coming UpCONFERENCES/EVENTS

  • January 10, 2013 Kentucky State Tourism Boot Camp — Elizabethtown, KY
  • March 18-20, 2013 Southeast Tourism Society / SETTRA — Atlanta, GA
  • April 17-19, 2013 Western Association of CVBs — Mesa, AZ