Big Ideas for Small DMOs
Download the Interview with Marla Johnson Norris and Bill Baker
In Big Ideas for Small DMOs, Aristotle’s CEO Marla Johnson Norris and the President of Total Destination Marketing Bill Baker discuss specific destination marketing strategies and steps any destination marketer or DMO can utilize to stay competitive, including
- How to work with long-term influencers, such as city councils and government employees
- How to nurture and foster strong industry partnerships
- How to use online tools to maximize ROI
Gain insights into the minds of two expert destination marketers who travel the country advocating on behalf of the small DMO.