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Arkansas at Top of National List Oct. 15, 2007

State Tourism Web Site #2 of 50 for September

LITTLE ROCK, AR - Aristotle, a digital communications agency headquartered in Little Rock, Arkansas, announced today that the web site it designed for the Arkansas Department of Parks & Tourism ranked #2 out of all 50 State Tourism Web Sites in a study conducted by Hitwise, a leading online competitive intelligence service, in September.
"We are thrilled about the success of Arkansas's online presence," said Marla Johnson Norris, Aristotle CEO. "Significantly, the only state that ranked ahead of us, Michigan with a 2006 population of more than 10 million, had 69.95% of their traffic coming from in-state/Michigan residents whereas only 36.19% of Arkansas' traffic came from Arkansas residents with a 2006 population estimate of slightly less than 3 million. That's huge in that it translates directly in to bringing out of state visitors to Arkansas."

Search Engine Optimization Lands Arkansas at the TOP

According to the Hitwise report, the travel industry averaged 32.51% of its traffic from search engines. However, in September Arkansas experienced 52.40% of its overall traffic from search engines (19.89% above the industry average), a direct result of the search engine optimization campaign designed by Aristotle. Furthermore, Arkansas has ranked in the top 5 of the 50 states tourism web sites for the last twelve consecutive months.

Hitwise Data Reflects Arkansas's Success

The Hitwise report also shows that for the four week period ending on September 29, 2007:
  • 57.03% of visitors were female;
  • 35.70% of visitors were over the age of 55;
  • 28.5% were between the ages of 45 and 54; and
  • 55.8% had household incomes exceeding $60,000.

About Aristotle

Founded in 1995, Aristotle is a Little Rock, Arkansas based digital communications agency with full IT services support providing Web development, Internet and email marketing, search engine optimization, integrated marketing, mobile and social networking, traditional advertising services, media production services, public relations, email and Internet connectivity services to a nationwide client base. Aristotle is a leading developer of high performance marketing campaigns, online games and interactive media. The company's cutting edge design and programming skills have garnered hundreds of industry awards, and CNN, as well as other national media, have recognized Aristotle's work. For more information, please visit:
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