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Greenville CVB Site Offers Visitors Interactive Gateway to Blue Ridge Area Oct. 11, 2007

South Carolina has a new venue for displaying the beauty and opportunities which abound in the Blue Ridge Mountain area of the state. Aristotle recently launched a completely redesigned site for the Greenville Convention and Visitors Bureau which features information on sports and recreation, dining, shopping, arts and entertainment. In conjunction with the launch of the website, Aristotle implemented a Pay-Per-Click campaign to promote the new web site and drive more traffic to not only the CVB site but vendor sites as well. Aristotle’s Integrated Marketing and Media Divisions developed videos and photography that were used on the site, as well as an interactive CD targeting meeting and convention sales decision-makers. The Aristotle team also made a customizable version of the CD so that the Greenville CVB can add a unique welcome page and PDF for each group to whom they present.
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