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Have You Seen Our Turtle Web Design? May. 16, 2007

Citizen-science is a relatively new concept that is steadily gaining recognition as a tool for natural resource conservation. The value of using volunteers from the general public to report data has been recognized by various branches of science for many years. More recently, natural resource agencies with limited budgets and personnel are extending their conservation efforts using volunteers (regardless of age, location, or experience) in gathering information about our environment. Earlier this year Arkansas’s Natural Heritage Commission turned its concern about the Box Turtle in Arkansas over to Arkansas’s citizen scientists through a new web site and awareness campaign to drive folks to the groups online site for information on becoming a “turtle-watcher” and to report sightings of the Box Turtle in the Natural State. The new web design included multi-media services from Aristotle including the development of flash character animation, audio production and Public Relations.

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