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Wilkerson and Associates Redesign a Real Jewel
Mar. 25, 2008
Wilkerson and Associates
, a jewelry store sales consulting business, came to Aristotle with the need for a complete website redesign
that would not only improve the site's user-friendliness and visual appeal, but would also engage potential customers
and encourage them to contact Wilkerson.
It only makes sense that the largest jewelry liquidator in the United States would team up with one of the Top 100 Interactive Agencies in the country
Aristotle created a unique redesign for Wilkerson that included an elegant main page design with a custom-programmed Flash
header, strategically placed promotional
icons to encourage visitors to contact Wilkerson, and even an Aristotle-produced video
consisting of graphics, audio and interviews with the Wilkerson team. Aristotle's video production team
shot all video and photography
on-site at the Wilkerson and Associates headquarters.
The search engine marketing team
conducted hours of keyword research to determine the best possible keyword strategies for the Wilkerson site, and the writing team wrote all optimized and unoptimized page copy. Aristotle also vastly improved the navigation on the site, offering potential clients the ability to find the information they're looking for quickly.