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Aristotle CEO Speaks in San Fran Oct. 10, 2012

eTourism Summit
Marla Johnson Norris Presents on Analytics and Tourism Apps at eTourism Summit
Aristotle CEO Marla Johnson Norris’s will be presenting at the annual eTourism Summit in San Francisco on Thursday, October 11. Her presentation, "How the State of Arkansas Generates (and Tracks) Over One Million 'Exit Links' from Their Website to Stakeholders and Partners," will teach attendees the value of turning your destination website into an engine for partner growth and how to measure your success through exit links.
Marla's presentation is based in part off the amazing success the Arkansas Department of Parks and Tourism has seen with Aristotle search engine marketing. is one of the top searched for state websites in the United States, according to Experian Hitwise. As the number-two state website for search market share, drives millions of visitors to its partners' websites through exit links. Marla's presentation will educate DMOs why tracking exit links can empower online marketing for tourism partners.
Marla will not just be conducting a presentation, though. On the afternoon of her session, Marla will also participate in 10-minute one-on-one sessions. As a tourism expert for sixteen years, Marla will help address the many questions buzzing around DMOs on making the right online marketing strategies.
Aristotle Inc. is a sponsor of this year's eTourism Summit and is providing video coverage and direction of the presentations and sessions.
Follow Marla Johnson Norris on Twitter throughout the conference. You can also learn more about the eTourism Summit by visiting their website,
Rhen Wilson Digital Communications Director Aristotle, Inc. rhenwilson [@] 1-800-995-2747 / 501.374.4638 401 W. Capitol Ste 700 Little Rock, AR 72201
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