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2013 AR Governor's Conference Mar. 07, 2013

Aristotle Attends the 39th Arkansas Governor's Conference on Tourism

Members of the Aristotle team attended the 39th Arkansas Governor’s Conference on Tourism. Held in the Hot Springs Convention Center, the annual conference brought together members of Arkansas’s hospitality and tourism businesses. The conference sought to teach attendees how to grow their businesses and focused on future initiatives that will shape the face of the Arkansas tourism industry including online marketing, content development , new Web technologies, and social media initiatives.

Marla Johnson Norris Speaks

Aristotle CEO Marla Johnson Norris spoke to conference attendees on the successful online strategies Aristotle helped the Arkansas Department of Parks and Tourism implement in 2012. Her multi-media presentation utilized entertaining and informative video to describe the initiatives accomplished on on behalf of its tourism partners.

From an updated mobile site and iPhone and Android apps to new videos and two extremely successful social media campaigns, saw incredible activity, visits and referrals in 2012.

In 2012, received nearly five million visitors to Arkansas with more than 1.3 million referrals to partner sites. We were also able to generated 7,500 new e-newsletter subscribers. Aristotle’s achievement in pay-per-click search advertising managed more than 450,000 clicks in 2012 at only $0.44 per click.

Aristotle Social Sofa

Aristotle's "Social Sofa" Consultations

As a fun bonus for the conference attendees, the Arkansas Department of Parks and Tourism asked the social media experts at Aristotle to hold fifteen-minute, one-on-one social media consultations during the conference. Dubbed the “Social Sofa,” Jenny Boulden, Social Media Specialist, and Rhen Wilson, Digital Communications Director, shared the couch with small business owners and marketers on their social media efforts. Conversations ranged from setting up a Facebook Page to understanding how a social network’s “voice” can drive content creation.

At the Auction

Each year, the Arkansas Governor’s Conference holds a silent and live auction to benefit the Arkansas Tourism Development Foundation, which provides scholarships to students looking to work in the hospitality and tourism sectors.

Keeping with our social media consultation theme, Aristotle donated an incredible Social Media Consultation and Optimization package. Valued at $5,500, the package included

  • Three months of strategic social media consultation and optimization
  • Custom graphic design for the winner’s social media platforms
  • Two Facebook advanced analytics reports
  • Creation of six expertly-curated branded Pinterest Boards

Ellen Dalton, owner of Pumpkin Hollow in Piggott, Arkansas, won the auction. We look forward to working with Pumpkin Hollow. To learn more about them, visit

Book Your Own Social Sofa Consultation

If you are interested in improving your social media presence and brand engagement, contact us for a one-hour consultation with Aristotle’s Social Media experts. Our experts will focus on your social media presence and activities and will show you how you can improve your social media performance. To book your one-hour consultation, Email Us or Call 1-800-995-2747. Aristotle One-Hour Social Sofa Consultation: $250.00.


Dietrich Duke

Interactive & Web Sales
Aristotle Inc.

dduke [@]
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201

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