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CEO Presents at Tech Summit Apr. 16, 2013

Marla Johnson Norris to Speak on Online Marketing and Advertising to DMOs at WACVB Tech Summit

On April 17, 2013, Aristotle CEO Marla Johnson Norris will head west to Mesa, Arizona, for the 8th Annual Destination Marketing Tech Summit. Marla will be presenting two highly illuminating sessions that will give destination marketers the tools they need to run effective pay-per-click campaigns and become a social media leader in their destinations.

Presented by the Western Association of Convention and Visitor Bureaus (WACVB), the Tech Summit brings together marketing and technology experts to showcase their expertise for the tourism industry. Marla’s sessions include:

“If You Build It, They Will Click - Creating Effective Pay-Per-Click Campaigns”

Thursday, April 18, 2:00 – 3:30 p.m. PST.
In 2013, global pay-per-click (PPC) advertising spend is predicted to increase by 15%. Learn how you, too, can use paid search advertising to run successful PPC advertising campaigns that turn lookers into bookers–all while keeping your advertising budget low.

During her workshop, Marla Johnson Norris, CEO of Aristotle Inc., will explain exactly what PPC advertising is and how it helps destinations drive traffic and generate leads. You’ll learn which ad networks are dominating paid search, how targeting and tracking your customers is easier online than with traditional advertising and what common mistakes.

PPC novices can’t seem to avoid. Using past and present campaigns as a guide, Norris will illustrate how Aristotle’s advertising experts increase ROI by pairing PPC keywords with competitive search engine optimization (SEO) terms on effective campaign landing pages. She will also help you show off your results with style by teaching you how to track and monitor your PPC campaign performance. Bring your Evernote and questions to this information-packed workshop–a definitive, can-do guide to PPC advertising.

“Follow the Leader - How DMOs Can Lead Tourism Partners to Social Media Success”

Friday, April 19, 9:30 – 10:30 a.m. PST.
As a destination marketer you know that social media is one of the best tools you have for engaging potential travelers with your brand. You also know that what you have to offer as a tourism destination and true success in the social media world is greatly dependent on your partners in the community. Unfortunately, social tools and technology change faster than most small businesses can handle.

For your partners to be found in social networks such as Facebook, Twitter and Pinterest, as well as geo-location apps and sites such as Yelp, Foursquare and TripAdvisor, your partners need a tech-savvy DMO to lead the way. Aristotle CEO Marla Johnson Norris will provide you with best practices and key takeaways you need now to become a leader in your city tomorrow. An experienced tourism and marketing consultant, Marla will give you the knowledge you need to promote and create a thriving social community that engages travelers and engenders a passion for your destination.

Follow Marla throughout the conference on Twitter @MarlaJoNo. You can also follow the event itself at #WACVBTechSummit. Learn more about the WACVB and the Tech Summit by visiting

If you would like to book Marla for a presentation for your organization, please contact:

Rhen Wilson

Digital Communications Director
Aristotle Inc.

rhenwilson [@]
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201

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