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Aristotle Hosts Google Event Mar. 05, 2013

Aristotle Hosts An Exclusive Live Google Event

On March 5th, Aristotle will be hosting an invitation-only broadcast by top Google thought-leaders, live from the Googleplex in Mountain View, California. This 90-minute event will include great content, food and discussions with Google and Aristotle marketing experts.

Aristotle is one of the top 125 marketing agencies in the U.S. and Canada, and the only interactive agency in Arkansas to be invited by Google to host this private, invitation-only live webinar with Google experts.


Keeping Up With the Evolving Digital Landscape

Lisa Gevelber
VP of Americas Marketing, Google

The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.

The Zero Moment of Truth: Reaching Customers When It Matters

John Nicoletti
Director of Agency Development, Google

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.

Working with an Agency and Google: A Fireside Chat

Bickey Russell
Head of Channel Managed Agencies, Google

If you don’t have an online marketer on staff, this session with Google expert Bickey Russell will give you tips on working successfully with an agency and will fill you in on the resources the Google agency team provides agencies to help their clients succeed.

B2C and B2B Pay-Per-Click Success Stories

Jennifer Peper
President, Aristotle Interactive

Following the Google Live presenters, Aristotle Interactive President Jennifer Peper will show you examples of how PPC campaigns have successfully worked for both B2B and B2C companies. You will learn how pay-per-click can:

  • Give you immediate search visibility
  • Give you instant targeted traffic
  • Give you targeted local to global exposure
  • Yield a high return on investment with a low cost per lead
  • Brand your company while selling its offerings
  • Give you total control over your campaign and your costs
  • Increase organic click through rates
  • Help you understand what might be wrong with your website or messaging
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