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AR Wedding Promotion Live
Jul. 03, 2013
Arkansas Tourism Debuts New Wedding Minisite with Promotional Contest
The Arkansas Department of Parks and Tourism kicks off Summer ‘13 with an online wedding promotion that begins this week. Working with the department, Aristotle Inc. developed and launched a newly designed wedding minisite at http://arkansas.com/weddings. Arkansas is a beautiful state for couples to share their happiest day, and the new minisite will make choosing the perfect location and venue a breeze.
Aristotle designed and developed the new Weddings minisite in Responsive Web Design, a method of Web design that tech news giants like Mashable and The Verge are calling the “future of Web design.” With a Responsive Wed Design, the Arkansas Weddings site will be displayed optimally across every platform — desktops, tablets and smartphones.
To spread the word about the new minisite, Aristotle is launching a month-long online sweepstakes for engaged couples to win their dream wedding package in Arkansas.
Interested couples will enter to win the contest by visiting Arkansas.com/weddings and filling out the sweepstakes form. On the landing page, entrants will select one of the six wedding packages. To increase the campaign’s social media reach, an alternative entry form will be available on Arkansas Tourism’s Facebook Page in a custom app built by Aristotle.
Aristotle and the Arkansas Department will promote the contest through the following channels:
- Pay-per-click advertising
- Facebook Sponsored Stories advertising
- Promotional graphics across the Arkansas.com website
- Social media promotional graphics on Facebook, Twitter and Pinterest
- Email blast
Entrants into the promotion can select their dream Arkansas wedding from six gorgeous packages including:
- The El Dorado Love in the Square Package
- The Eureka Springs Love in the Mountains Package
- The Hot Springs Garden of Love Package
- The Jonesboro Romance at the Greens Package
- The Little Rock Capitol Romance Package
- The Russellville Love Ranch Package
Does this campaign sound perfect for you or your friends? Enter for yourself or share the contest by visiting Arkansas.com/weddings.
Digital Communications Director
rhenwilson [@] aristotle.net
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201