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Kentucky Events Sweepstakes
Sep. 05, 2013
Kentucky Tourism Events Promotion Combines Interactive Map with Great Getaway
September 5, 2013 — LITTLE ROCK, AR — The Kentucky Department of Travel launched an online campaign to promote the amazing events happening year-round in the Bluegrass State. With such a vast number of great events and festivals Kentucky has to offer, the Department partnered with Aristotle’s marketing team to develop an interactive, engaging campaign that would showcase these events and festivals.
The "Mark Kentucky on Your Calendar Sweepstakes" campaign offers visitors the chance to win a grand prize getaway to Derby Week. By entering a form on KentuckyTourism.com’s desktop site, mobile site or even the Official Kentucky Tourism Facebook Page, visitors can claim the grand prize package, which includes a two-night stay at the Galt House Hotel in Louisville, two tickets to the Kentucky Derby Festival, tickets to several attractions, $250 in spending money and much more.
Interactive Map Plots Out Major Events
The Aristotle marketing team conceptualized and developed an interactive events map using the latest Web programming and coding technology available. In order to make finding events and festivals easier for users, the colorful, custom-designed map pulls in events and festivals from the major database Aristotle built for KentuckyTourism.com.
Because Aristotle designed and developed the map with the latest technology, visitors on every device — desktop, tablet or smartphone — can access and utilize its functionality.
Aristotle partners with its clients to ensure that the best, most relevant content is available for customers to access, utilize and share on social networks with friends. Making this content available on all platforms is vital as the average user becomes a multi-screen user — that is, the customer has more than one device to access online content.
The "Mark Kentucky on Your Calendar Sweepstakes" offers a new way to attract travelers and offers a prize no one can refuse.
Digital Communications Director
rhenwilson [@] aristotle.net
1-800-995-2747 / 501.374.4638
401 W. Capitol Ste 700
Little Rock, AR 72201