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Graceland Online Campaign
Jul. 23, 2014
Elvis Presley Enterprises, Inc. Launches Online Campaign to Promote New Graceland Website
July 22, 2014 – LITTLE ROCK, AR – Aristotle Interactive launched The Graceland.com Rock ‘n’ Rollout Sweepstakes for our legacy client Elvis Presley Enterprises, Inc. (EPE). The integrated online campaign aims to drive current and new Elvis Presley fans to the brand new Graceland.com website, which Aristotle launched in March this year.
By entering the sweepstakes, fans can not only explore the beautiful Responsive Web Design site, but they can also win a trip to the Graceland Mansion itself in Memphis, Tennessee, with more prizes such as airfare, shopping money, and a two-night stay in the Heartbreak Hotel.
Usability and Design
Aristotle Interactive worked with the EPE staff to develop a campaign that drives traffic and encourages entries by designing a beautiful user-friendly experience on the Web. Building a campaign in Responsive Web Design, Elvis fans across the country can enter for a chance to win on any device they choose.
Aristotle understands mobile and tablet users have different needs than desktop users. Therefore, we created a mobile- and tablet-exclusive user interface (UI) that allows users to move efficiently and seamlessly to the different sections on the campaign landing page.
Just because you build it doesn’t necessarily mean they’ll come. Even for Elvis. Because our client wished to attract new fans to Graceland.com, Aristotle employed a digital media buying strategy to capture new fans across a variety of advertising channels, including Google and Bing Search, the Google Display Network, YouTube, Facebook and Twitter.