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Gulf Shores Web Relaunch
Mar. 20, 2014
Gulf Shores & Orange Beach Tourism Launches Responsive Website Redesign with Some Cool Features
March 20, 2014 – LITTLE ROCK, AR – Gulf Shores & Orange Beach Tourism launched the redesign of www.gulfshores.com to promote the Gulf coast of Alabama as a vacation destination. Gulf Shores & Orange Beach Tourism partnered with Aristotle’s web development team to develop a feature-rich, responsive website design showcasing the vast number of activities and vacation options of the area.
The responsive design adapts the website to any screen size including mobile and tablet devices. With the growth in the use of smaller screens, responsive design offers an excellent way for Gulf Shores & Orange Beach Tourism to easily engage customers at home or on the go.
The site also boasts other enhanced features. Pages within www.gulfshores.com
curate relevant content from the blog, relevant news outlets and social networks. The page featuring the area’s excellent fishing activities is populated from content strictly about fishing.
THE REDESIGN AT A GLANCE
Dynamic, Anchored Navigation
The navigation of the site is quick and easy to use and ensures the visitor is always a short click away from where they want to go. As the user scrolls the site, the navigation and social media badges are always available. Aristotle executed usability tests to ensure the site’s navigation is as intuitive and user-friendly as possible.
Mobile Version Special Features
The Aristotle team also conceptualized and built a special mobile version feature called “Already Here,” that allows on-site vacationers to find lodging, dining, events, and other activities nearby.
Content Management System
The website is powered by Aristotle’s customized content management system (CMS) that allows the Gulf Shores & Orange Beach Tourism staff to easily make changes, update photos, videos and copy, and create their own landing pages that function on both the desktop and mobile adaptations of the site. The CMS also allows partners such as hotels and restaurants to update photos, videos, and map directly in the site.
Aristotle has been a proud partner of Gulf Shores & Orange Beach Tourism since 1999.