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Inside Tips from Google and Aristotle Aug. 14, 2015

Thank You for Attending!

A huge thank you to everyone who attended our Google Partners Digital Breakfast on Wednesday! As a Google Partner, we love bringing the latest developments in Internet technology to our home state. We hope you walked away with some great ideas. If you want to review them, or if you couldn't make it to the breakfast, all three presentations are included below.

Thank you again for joining us! Please contact us if we can help you in any way with your Web, beacon, or marketing endeavors.

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Getting Personal, Gets Results: Personalized Digital Experience - Better, Smarter, Faster

Presenter: Ari Kurtz, Head of Retail, Google

With consumers’ increased digital usage, they are looking for a personalized experience and expect that marketers have a solution. This means moving away from a purely conversion-centric to customer-centric data-driven advertising model. This presentation covers different Google Solutions that help create the personalized experience.

The Physical Web: Interaction on Demand

Presenter: Matt Shull, Producer, Aristotle

Everything should be just a tap away. That’s what your customers expect. As the number of smart devices explodes, companies are designing systems that interact with personal devices based on physical location. It’s even easier to interact with customers on the go using beacon technology. This presentation shows you how businesses in any industry can benefit from these new developments.

Message in a Digital Bottle: Find Your Audience in the Internet Ocean

Presenter: Marla Johnson, CEO and Co-Founder, Aristotle

Almost three billion people use the Internet. With such a huge global audience, how do you reach, engage and convert the people you want as customers? You don’t throw your message in the ocean and hope for the best. This presentation discusses audience segmentation and content marketing strategies, giving you the tools to help your message find the right people at the right time.

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