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Google Releases Official Case Study on Utah Tourism and Aristotle Collaboration
Dec. 14, 2016
The Utah Office of Tourism makes sure they’re attracting the right online audience with a unique campaign strategy.
Tourism is a $7.98 billion economy in Utah and it’s the Utah Office of Tourism’s job to keep it growing by promoting their state parks and vibrant cities to out-of-state travelers. But as late as 2013, when Jay Kinghorn was appointed as the office’s Director of Communications and Digital Strategy, they still didn’t have the online and mobile presence they needed to stay competitive in an increasingly digital world.
They found the expertise they needed in digital agency Aristotle, Inc. Aristotle began managing the Office’s AdWords accounts, and in February 2015, they also helped re-launch visitutah.com with optimization for all devices. This work resulted in incredible success that recently earned an official case study from Google.